By the time Jimmy Page joined the Yardbirds in 1966, the group was already firmly established as one of the era's most innovative and creatively adventurous British bands. The addition of Page allowed the band's heady mix of blues and psychedelia to coalesce into an edgy approach that laid the stylistic groundwork for Page's next band, Led Zeppelin (who were known as the New Yardbirds in their early days).